Christian Troelstrup’s Store, April 1936
“Overstocked with a large supply of men’s spring and winter coats, a clothier in Copenhagen, Denmark, adopted a unique sales scheme. He erected a scaffolding around his store building and completely covered it from roof to sidewalk with more than a thousand overcoats. The novel display attracted prospective customers in such droves that police were summoned. Although the police ordered the proprietor to remove the display, he succeeded in selling all the overcoats.”
— Popular Science’s July 1936 Issue“1936: The Municipality of Copenhagen condemned the building in Møntergade. Christian Troelstrup purchased the corner property at 5 Vester Voldgade which is the current location of the store.
As his final goodbye to the property in Møntergade, Christian Troelstrup organised an event one spring day in April. He covered the façade of the property in coats – all five storeys from pavement to roof. The picture, which was taken by a passing American photographer, was published in newspapers all over Europe and in America. In 1940, the picture was published in National Geographic, and is still used from time to time today.”
— Troelstrup’s website
(Source: apologue)
(Source: queen-of-w0nderlanddd)
That rare, elusive, and almost extinct creature known as happy Loki.
(Source: mhiddlestons)
Josephine Skriver by Yelena Yemchuk for Lula 14
(Source: virare)
fashun people: The Great Gatsby is not about Gemma Ward.








